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associates in architecture
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Architecture as a business tool..........
 
The principal economic benefit of architectural design for commercial facilities is to add marketing and productive capability. Any workspace should contribute to the efficiency and productivity of the occupants. A building's presence can be a powerful form of advertising; it is a reflection of the company's culture and aspirations that is communicated to the public every day.
charter renovations
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 Good design creates more profit..........

 

Architecture has the potential to help sell the products (intellectual or material) housed within. Esthetics are directly relevant to the marketing function and any built environment is an act of communication through the asthetics of image and branding.

 A strong argument is an economic argument.............

 

As work becomes the domain of educated workers, largely in offices instead of factories, the productivity effects of good design can be expected to increase. A workplace that is productive as possible must address the widest range of psychological and sociological needs. The square foot cost of construction becomes very small when compared to the square foot cost of information workers who occupy the space.